The Benefit of Hindsight

As we come to the end of what has been a very successful year for Lemon and Lime as a business it is inevitable that we reflect on what we might have done better and what we will do going forward. A number of recent conversations at the Home Staging Forum with stagers relatively new in their businesses has also got me thinking. If I were to go back to the start of my business knowing what I know now, what would I have done differently?

  1. I would have been clearer about our niche in the market from the outset. I wasted a lot of time and energy in the first couple of years talking to agents whose houses I didn’t want to stage
  2. I would have talked far more from the beginning about the return on investment of staging. I thought the benefits of staging would be as obvious to estate agents and vendors as they were to me looking at ‘before and after’ photos. It took me a long time to realise that wasn’t the case
  3. I would have tried to get into the headspace of an estate agent more quickly. I would have asked more questions about what was important to them instead of preparing lengthy presentations based on my agenda

That’s the hyper-critical bit of me speaking. Starting a business is hard and it’s easy to look back and think about how it could have been easier. The fact was, and still is to an extent, staging is still a very early-stage industry in the UK. We are all still feeling our way.

To look at the flip side; was there anything I think we did well from the start that has really helped our growth?

Read the rest of the article here

Be the first to review this item!

Bookmark this

Home staging certified courses & training

The Home staging Association UK has selected the best options in Home Staging & Property Dressing training, so you can start your career or transform your business learning from true experts.

More Information