The Benefit of Hindsight

As we come to the end of what has been a very successful year for Lemon and Lime as a business it is inevitable that we reflect on what we might have done better and what we will do going forward. A number of recent conversations at the Home Staging Forum with stagers relatively new in their businesses has also got me thinking. If I were to go back to the start of my business knowing what I know now, what would I have done differently?

  1. I would have been clearer about our niche in the market from the outset. I wasted a lot of time and energy in the first couple of years talking to agents whose houses I didn’t want to stage
  2. I would have talked far more from the beginning about the return on investment of staging. I thought the benefits of staging would be as obvious to estate agents and vendors as they were to me looking at ‘before and after’ photos. It took me a long time to realise that wasn’t the case
  3. I would have tried to get into the headspace of an estate agent more quickly. I would have asked more questions about what was important to them instead of preparing lengthy presentations based on my agenda

That’s the hyper-critical bit of me speaking. Starting a business is hard and it’s easy to look back and think about how it could have been easier. The fact was, and still is to an extent, staging is still a very early-stage industry in the UK. We are all still feeling our way.

To look at the flip side; was there anything I think we did well from the start that has really helped our growth?

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