As we enter March and progress further into the year, it’s important to highlight progressing yourself, and your business. Across March, the HSA is promoting education and encouraging you to progress your knowledge to help your business flourish by signing up for our accredited courses.

Ultimately, everyone’s focus is on growing their home staging business. With everyone striving for growth, it’s hard to know how to navigate through and stand out about the rest. Since our members have been so successful, it is evident: we can help you to grow your business. Below are our 5 top tips to get the best out of your home staging venture:

Make your website un-skippable

Your website is usually the first thing clients see so making it un-skippable is key for growing your business. We recommend not only investing in graphic design and photography, but also in SEO. Having a standout logo and photos that demonstrate your excellent work are the essentials of a good website, and tying that in with the right keywords is a recipe for success.

Start a blog and keep it consistent

An additional key to your website is a blog. A blog keeps your clients up to date with your work, news and knows you are open and operating! A blog is also a great way to insert those powerful keywords into your website, which will not only help you to build up your content but also to attract new potential clients.

Don’t be shy to ask for referrals

Nothing gets business like word of mouth! Good referrals and comments from clients can be used across your website or social channels to show why you should be the clients top choice. Don’t be shy, it helps your business!

Social Media

Social media is a craze that is here to stay. Channels such as Instagram and LinkedIn are the top social media to get your name out there. Instagram has become a search engine in itself with clients able to type in simply ‘home staging’ and businesses will be there at their pleasure. Use your social media to show off past stages, past client reviews and link to your blog posts.

Networking – get yourself out there

Networking is one thing at HSA we do well! Being part of HSA is a networking opportunity in itself. Our members can share knowledge and get to know each other, building that all important home staging community.
Another example is local businesses. Noticed a new real estate agency within your area? Great, get yourself out there and network. Networking with potential clients is essential. Referrals, as mentioned earlier, can help with this and keeping in contact with past clients.

But please do keep in mind: all these tips need to be complemented with constantly upgrading your knowledge!

Education is important in home staging to stay up to date, keep thriving and keep your business standing out. Our Standing Out in Staging article highlights the importance of education and how our specific courses can cater to your every need.

Our The Introduction to Home Staging Course is a prerequisite for who’s thinking of starting out. The building block for business, marketing and real-life case studies to get your brain going, ready to dig deeper into this dynamic career.

Up next, the Home Staging Business Course solidifies your building blocks base. The course provides ins & outs to keep you rolling with our fast industry allowing you to take advantage of the knowledge of professionals with 30 years-experience.

And if you are looking for something more specific, such as adding a new skill to your portfolio, why not focus on mastering Colour with Staging Studio’s HSA Accredited Master Colour Consultant Course?

These three courses are just a few of many options that will help benchmark you above the competition in the home staging industry, showing customers you are of a standard clients can trust. Take the importance from Chanelle Knapp from Zest Home Staging, “The HSA wants to see our business succeed.” – and we truly do. Help us help you!

To view all available courses please visit our courses page or contact us.