The Home Staging Business Course Online


Bullet-proof your business

The first HSA Accredited course is now available online!

We want to help you to review your business and tweak it to perfection, making sure you are prepared for the market when the time is right.

The questions we hear the most when speaking to other home stagers are:

- How do I price my services and make a profit?

- How do I get more clients?

- When should I buy more (or stop buying) furniture?


We heard you!

In this business-focused course we will not only answer the above questions but will teach you how to get to the right numbers, financial and client-base, that work for your business profile.


Why is this course different?

- Developed by experienced stagers and business owners, including a qualified business coach with over 30 years of experience

- Developed specifically so that you can create a successful staging business in the modern home staging market place

- Focused on enabling you to run a successful business in a way that suits you

- Fast-paced training sessions allowing you to complete the modules and learn efficiently

- Ongoing coaching and learning opportunities


What our students say



"I was delighted I started the online staging course with Paloma & Elaine, it’s a very informal course which I love, they make you feel so comfortable & encourage you every step of the way to make the most of your business or start-up business opportunity!  Every stage of the course is discussed in detail.

No question is frowned upon which is so important when starting off. I feel like I’m having a coffee with friends while learning new skills so that’s a plus. 
Between classes, they are both available for questions or if you need help by phone- invaluable course I think if you are starting off on a home staging business journey."

- Maura Mackey of Maura Mackey Design 


"As someone who had no idea where to start setting up a homestaging business, the HSA business course is exactly what I needed. It has provided me with invaluable information on what I should be thinking about, things to take into consideration and where to start! At first, this was all very daunting for me but having both Paloma & Elaine to guide me through and with their own experiences in the industry - it has been extremely helpful and encouraging.I have also signed up as a HSA member where there is a  huge amount of material and resources for both industry beginners and established businesses. Thank you Paloma & Elaine - Looking forward to learning more in Module II!"

- Amy Cooper, HSA Member


Course content

Sessions are 1h30 long each. The Modules below have already been taught and the recordings are now available.

You can pick and choose your modules as you wish.


Module I: Pricing

Revenue Streams

Understanding your business

Setting your goals

Pricing Structure

How to price your services




Module II: Getting Your Clients & Marketing


  • Identifying your target market 

  • Deciding on your service

  • Routes to market

  • Partnerships

  • Marketing

  • Marketing tools





Module III: Business Planning & Financial Modelling

  • Creating a robust business plan

  • Business set up and legal and tax implications

  • Identifying your target market 

    • Clients

    • Routes to market

  • Deciding on your service

  • Contracting and creating your terms of business

  • What makes you special

  • Stand out from your competition

  • When to take on your first employee (or sub-contracting help)

  • Financial forecasting

    • Bookkeeping and accounts

    • Grants and local business support




Register for all modules and save!



HSA Member? Contact us to claim your special rate.

Please note:

Sessions are 1h30 long each. The Modules above have already been taught and the recordings are now available.